malcsmithcreative

During the remembrance period, Poppy Scotland wanted to create a fundraising DM campaign - and so the Tartan Heart was born. 

​

A commissioned tree, along with a nationwide mailing - encouraging both donations and a way to leave thanks to troops past and present. 

​

A huge success - and used repeatedly - the client said "we're going to need a bigger tree!" due to the huge response.