The 1918 Poppy Pledge
100 years after the end of WW1, Poppy Scotland required a campaign to encourage fundraisers, companies, schools, groups etc to raise £1918 over the whole of 2018.
Taking cues from WW1 posters and language, a campaign was developed. DM, online and events (even featured a WW1 postbox!) - launching at the Scottish parliament and then rolled out across Scotland.