© 2019 Malc Smith Creative. Malcolm Smith Creative freelance art director

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Poppy Scotland

The 1918 Poppy Pledge

100 years after the end of WW1, Poppy Scotland required a campaign to encourage fundraisers, companies, schools, groups etc to raise £1918 over the whole of 2018.

Taking cues from WW1 posters and language, a campaign was developed. DM, online and events (even featured a WW1 postbox!)  - launching at the Scottish parliament and then rolled out across Scotland.

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