Wills & Trusts
Mencap required a simple and understandable way of explaining the ins and outs of creating a trust for a child with a learning disability. Enter Terry the Pig!
A short animated film concepted and tightly storyboarded - the outcome was even better than we imagined. Used at conferences and online, the film, as well as literature, was rolled out across the UK branches.
"This animation is gorgeous and it's the best way to get the important message about people with mental health problems and how Mencap is helping them."
Other work shown:
Mencap legacy using the late Brian Rix (a huge campaigner for learning disabilities) - running across outdoor, press and online, the campaign resulted in a 5000% increase in site visits.
Give me five! A campaign to help raise funds and awareness of how important the first five years of development are for kids.